WhatsApp is an instant messaging application that has been having great success in recent years. Many marketers are already leveraging this channel to interact with their customers and potential customers. In this article you will discover some tricks for marketing on WhatsApp and making the most of this powerful communication tool.
What is WhatsApp?
WhatsApp is a messaging app which allows users to exchange messages, photos, videos and text files. WhatsApp is available for iPhone, Android, Windows Phone, BlackBerry and Nokia.
WhatsApp allows users to create chat groups, share photos and videos and one can also make free voice calls through the app. WhatsApp is one of the most popular messaging services in the world with over 1 billion active users.
How does WhatsApp work?
WhatsApp is a messaging application that allows users to send and receive messages, photos, videos and files of any type. WhatsApp is available for iPhone, Android, Windows Phone, BlackBerry and Nokia and works with both phone numbers and email addresses. Messages sent via WhatsApp are encrypted to ensure user privacy.
To use WhatsApp you need to register with your phone number. Once registered, users can create a personal profile and add other users to their contact list. Users can then start sending and receiving messages, photos, videos and files of any type. WhatsApp also allows users to make voice and video calls via the application.
Pros and cons of marketing with WhatsApp
WhatsApp is one of the most used instant messaging platforms in the world. In addition to being a means of communication, WhatsApp can also be used as a marketing tool.
Molti marketer stanno sfruttando WhatsApp per le sue potenzialità in termini di engagement e condivisione dei contenuti. Tuttavia, ci sono anche alcuni aspetti negativi che vale la pena considerare prima di utilizzare WhatsApp come canale di marketing.
Among the pros of marketing with WhatsApp, we can include:
- Higher Engagement: Messages sent via WhatsApp have a 98% open rate, much higher than other channels such as email or SMS. This means that there is a greater probability that the recipient will read the message and interact with it.
- Sharing: WhatsApp recipients are more likely to share content sent by others. This means that if you send interesting content, it is very likely to be shared with friends and family, thus expanding the reach of your message.
What to do to start marketing with WhatsApp
WhatsApp is one of the most used messaging applications in the world and this makes it a very powerful tool for marketing.
To start marketing with WhatsApp, it is important to consider some aspects:
-The creation of a WhatsApp group dedicated to users who have given their consent to marketing. In this group you can share promotional content and special offers.
-Sending personalized messages to users who have given their consent to marketing. Messages should be short and direct, so as not to bore users.
-The creation of interesting and valuable content, such as videos and images, which can intrigue users and push them to click on
Marketing examples with WhatsApp
WhatsApp is an instant messaging application that allows users to send and receive texts, audio and video. WhatsApp is available for free for Android, iPhone, Windows Phone, BlackBerry and Nokia. WhatsApp offers users a simple and convenient way to communicate with friends and family. WhatsApp recently introduced the ability to send broadcast messages to a group of contacts. This feature can be used by businesses to send promotions and offers to their customers.
Sending a broadcast message on WhatsApp is simple. Simply create a new group or select an existing one, then tap the radio icon at the top of the screen. In the screen that opens, tap the microphone icon
Conclusions
WhatsApp is a powerful marketing platform that allows users to communicate with their customers quickly and efficiently. However, it is important to use WhatsApp in the right way to maximize its benefits. In particular, it is necessary to understand how the platform works and exploit its features to create effective marketing campaigns. Furthermore, it is important to consider the target audience and create content that will be useful and interesting to them.
